Sports data feed & odds management for sportsbooks
Keep your feed, or switch to ours.
Add the control your sportsbook needs.
Pre-match, live and results, plus the Feed Control Panel that lets your traders re-margin, template and compare prices before they reach your front end.
Your sportsbook
Front end · platform · brands
Feed Control Panel
Standard or Extended, you decide how much you steer
BetBalancer feed
Pre-match · live · results
Your current feed
Subject to technical assessment
Need a feed?
Pre-match, live and results you can see in our showcase before you integrate anything. Built for operators, platform providers and new sportsbooks.
Start with the feedAlready have one?
Keep your provider, or consider ours when the time is right. Either way, add control over margins, markets and exposure. Compatible third-party feeds, subject to technical assessment.
Add the Feed Control PanelStart where it hurts
What does your sportsbook need fixed?
“Our live feed drops when it matters most.”
Stable live and pre-match data
See how the feed looks on a front end, then test it with your own team before you commit to anything.
“We publish odds. We don’t really control them.”
Odds and margin control
Re-margin, template and compare. Your traders decide, with the numbers in front of them.
“Switching provider means rewriting everything.”
Integration that fits what you already run
Familiar patterns, hands-on help and a parallel test run before any commitment.
“Support disappears once the contract is signed.”
The same people, before and after
You test with the team that will support you in production. Same channel, same names.
“We need more markets than our feed gives us.”
More markets on top of your offer
Side markets generated by our calculation engine, added to what you already publish.
Proof before promises
See it running before you change anything.
An example front end for our feed. No login, no slides. See how it looks, then ask us for test access and try it with your own team.
Example output. Fixtures and prices are illustrative.
Add-ons
Modules you can add
Switched on when you need them, on top of either edition, not a third tier to choose between.
- Player props
Individual player markets, pre-match and live, generated on top of the fixtures you already publish.
- Odds comparison
Put your published prices next to the references you choose and see the gap, market by market.
- Risk decision support
Suggestions as exposure approaches the limits you set. The call stays with your traders.
- Live match trackers
A visual of the match for your front end, configured from the back office.
Getting started
How we start.
Step 1
A 45-minute call
You tell us what you want to fix. No standard demo, and no deck unless you ask for one.
Step 2
You test
Test access, a technical channel and the detailed coverage pack for your markets.
Step 3
You go live
Assisted integration, then production with the same team beside you.
Name, email, how to reach you, your role. That’s all we ask.
You’ll know their names. Meet the team