If you already have a feed
Feed Control Panel
Keep your provider. Add the Feed Control Panel.
You already have a primary feed and it works. What you don’t have is the layer between that feed and your front end, where margins are set, markets are shaped and exposure becomes visible. That layer is the Feed Control Panel.
Your front end
Unchanged
Feed Control Panel
Re-margining · templates · comparison · exposure visibility
Your existing feed
Kept, subject to technical assessment
What the Feed Control Panel does
Four things that change once prices pass through it.
Re-margining per market Set your own commercial margin before publication
Incoming odds may include the provider’s margin. Before publication, set your own commercial margin by template, sport, competition, market and Pre-match / Live channel.
- Use the provider’s margin, or apply a custom percentage.
- Differentiate the rules between Pre-match and Live.
- Apply specific configurations per feed or per client.
Pre-match and Live templates Define exactly what each operator receives
Create reusable templates that define precisely what each operator receives: sports, categories, tournaments, markets, outcomes and publication rules.
- Manage the Sport → Category → Tournament structure.
- Keep a tournament active Live-only or Pre-match-only.
- Duplicate a configuration and assign it to another client.
Odds comparison See the differentials, then decide what to do about them
Compare published odds with the selected reference sources, market by market. Identify the differentials and support informed pricing decisions, with no automatic changes.
- Comparison on selected events and markets.
- Immediate evidence of odds differences.
- Full control of decisions in the hands of the trading team.
Risk controls and exposure visibility Real-time exposure, and the limits that govern it
View exposure in real time and define the operational limits that govern it, globally or per single market, with dedicated rules for Pre-match and Live.
Example configuration. The figures are yours, set globally or per single market, with separate rules for Pre-match and Live.
Offer control
Choose exactly what reaches your players.
Selection does not stop at sports, categories and tournaments. Individual markets can be switched on or off, and where a finer configuration is needed you can act on single outcomes.
- Select or deselect sports, categories and tournaments.
- Enable or disable individual markets.
- Act on single outcomes, including Correct Score.
An example path. The same structure applies to every sport, and the configuration can differ between Pre-match and Live.
Real-time operations
From overview to intervention, in real time.
A complete view of Pre-match and Live events, organised by sport, country and league. From the event detail your team can check the state of markets and outcomes, and step in precisely where it matters.
Illustrative view. Fixtures are anonymised.
- Event status, live Which events are active and which are suspended, without leaving the overview.
- Outcome state at a glance Won, lost and still open, per outcome, so settlement questions answer themselves.
- What is actually published See which markets have reached your front end and which have not.
- Close a single market immediately Take one market down on its own, without waiting for the next publication cycle.
Governance
Every change is traceable.
A central audit log records changes made to feed, margin and selection templates, so any configuration can be verified and reconstructed after the fact.
| When | Who | Action | Entity | Change |
|---|---|---|---|---|
| 22 Sep 2026, 14:32 | trading.lead | Update | Margin templateFootball, Pre-match | 6.5% → 7.2% |
| 22 Sep 2026, 11:08 | ops.desk | Update | Selection templateTennis, ATP | Live only → Pre-match and Live |
| 21 Sep 2026, 17:54 | trading.lead | Create | Feed templateBasketball, NBA | New template |
| 21 Sep 2026, 09:20 | integration | Update | Margin templateFootball, Live | 8.0% → 8.4% |
Example entries. Every record carries the date and time, the user, whether the entity was created or updated, which template it was, and the previous value against the new one.
The offer
One feed. Two levels of control.
The data is the same in both. What changes is the level of control you put on top of it.
Layer 2, Feed Control Panel
Standard
Essential operational control over what you offer. Chosen by sportsbooks that want the feed running cleanly and the offer under control, without building a trading desk around it.
What you control
- Market enable / disable Turn markets on and off, by sport, competition or event.
- Autobooking of events New events enter your offer on the rules you set.
- Widget configuration Configure how the data is presented on your front end.
- Result administration Results and their status, administered and visible.
Layer 2, Feed Control Panel
Extended
Everything Standard does, plus the tools a trading team uses to set the margin, shape the market and see where the exposure sits.
All four Standard controls, included
Market enable / disable · Autobooking of events · Widget configuration · Result administration
Plus, only in Extended
- Margin control Recalibrate incoming margins and odds to your decisions.
- Pre-match & live templates Reusable offer logic, applied across competitions.
- Side markets Additional markets from our calculation engine.
- Odds comparison Compare or align against the references you choose.
- Exposure visibility Collection, exposure and approach to the limits you define.
Before anything is promised
The technical assessment.
Third-party feeds differ in structure, update behaviour and market coverage. We check compatibility before we claim it, never the other way round.
Stage 1
What you run today
Your current feed, how it reaches your platform, which markets matter, and where the control is missing.
Stage 2
Compatibility check
Our engineers review structure, mapping and update behaviour against what the Feed Control Panel needs.
Stage 3
A defined perimeter
You get a written answer: what works, what doesn’t, and what a test would look like.
Compatible third-party feeds, subject to technical assessment. We do not publish a compatibility list and we do not claim universal compatibility. Bring us your setup and we will tell you.